Whether you’re looking for a volunteering position, a part-time job, an internship, a placement or a graduate role, LinkedIn could be the ticket. There’s a lot you can do to ensure you’re making the most of your LinkedIn profile, so give these tips a read, and then get cracking!
Use a professional photo
You need to use a good quality photo that shows that you’re friendly yet professional. Avoid selfies and photos in bars or restaurants, or with groups of other people. If you’re unsure, look at the profiles of people working in the industry you want to work in and see what kind of photos they’re using.
Write a punchy headline
Your headline doesn’t just have to say ‘Student’ or ‘Graduate’. Use your headline to tell potential employers who you are and – if you’re job searching – what you’re looking for. Here are a couple of examples:
First year Mechanical Engineering student searching for a placement in the aerospace sector.
Marketing Student | Blogger | Branding Intern at Mondelēz
Do you know what everybody on LinkedIn is? They’re motivated, creative, dynamic, passionate, driven and determined. They’re also effective communicators, leaders and organisers.
Everyone uses these words, so you won’t stand out by adding them to your profile. Instead, show that you’re those things. Talk about the work you’ve done and add stats that back you up if you can. Alternatively, ask someone to endorse you or write a recommendation.
Showcase your experience
Make sure you list your work experience to show what you could bring to a role. This can include anything from your part-time job at the supermarket, your two weeks volunteering with a charity, or the digital marketing course you completed online.
LinkedIn lets you add media to your profile, which means you can share examples of your work to highlight your knowledge and skills. You could link to blog posts you’ve written, video content you’ve created or a presentation you’ve worked on.
Update your status
Just like you would update your status on Facebook, you can also update your status on LinkedIn. It should be professional though – not a photo of you on a beach in Greece. Offer your thoughts on industry news and events, or share relevant articles. Aim to update your status once a week if you can.
Shout about your successes
Have you won an award? Learnt how to code? Spoken on a panel event? Then, you guessed it, make sure to share the news on your LinkedIn profile to start letting potential employers know how fantastic you are.
Ask for recommendations
Every time you get some great feedback, ask if that person would be happy to write a recommendation for your profile. It could be someone who’s managed you or someone you’ve worked with on a project that can vouch for how great you are.
Network, network, network
A profile with no connections looks like someone who’s not really using their profile. Make sure to connect with peers, work colleagues and managers, past or present.
You could also join relevant groups and sync your profile with your email address – that way, LinkedIn will suggest connections for you to make!