Looking for placements, graduate jobs or work experience? Twitter can be a fantastic resource when looking for opportunities, so today we’re sharing our top tips for using it successfully in your job search.
Smarten up your profile
Your Twitter account doesn’t have to be as professional as your LinkedIn account – you still want your personality to shine through. Here are some things you can do to make it look more appealing to employers though:
- Upload good quality and respectable profile and cover photos
- If you have one, add a link to your website, blog, portfolio or LinkedIn profile
- Spend some time writing a snappy bio that uses some keywords, yet still reflects your personality e.g. ‘Engineering student at Aston University. Dog lover, food blogger and hockey player.’
- Add your location to your profile so employers know where you are based.
- Change your direct message settings so anyone can contact you, even if they don’t follow you – you never know when a recruiter might slide into your DMs with a shiny opportunity.
Build your network
Follow companies you’d be interested in working for. You could also follow some of their employees to get an insight into the sorts of things they work on and what experience they have.
For example, if you want to go into publishing, follow a variety of larger and smaller publishing houses to get a feel for what types of books they publish and to keep an eye out for opportunities to work with them. It’s also a good idea to follow related accounts like bookshops and book bloggers to keep up-to-date with the latest trends and news – this will help you to find out about the publishing industry from all angles. You should also follow relevant hashtags to discover a wide range of voices in that field and, if you want to work as an editor for example, you could follow people with that job title in their bio to get a feel for their work. You can take this approach for any industry you’re interested in.
Engage with others
It’s all well and good following loads of relevant accounts, but unless you’re actively engaging with them, you won’t achieve much. Try to post regularly – you could retweet a link to an interesting article you’ve read along with your own thoughts about it. Comment on other people’s tweets and use hashtags so other people can find your thoughts more easily.
Keep an eye out for Twitter chats you can participate in. These are regular conversations on a specific topic or industry which use a particular hashtag so others can find it and join in. They’re a great way to link up with like-minded people and stay in the loop with the latest news and trends.
If you start posting your own content and replying to others’, you’ll reach more people. This will not only help show you have an opinion on certain matters, but will also help your profile gain more exposure – you never know who might stumble across it.
Be mindful of what you post
While you shouldn’t have to hide your authentic self online, you should still be cautious of what you post on Twitter.
We hate to break it to you, but employers won’t be as impressed as your mates were that you can down 10 Jägerbombs in a row, so maybe think twice before posting that video, eh? Getting involved in heated Twitter spats or making unkind comments is never a good look either.
Be careful what you retweet or like too – even if someone else’s offensive or controversial tweets don’t reflect your own opinion, it may look like you’re endorsing them.
There are lots of ways you can find jobs on Twitter – but please avoid a steady stream of ‘Hire me!’ tweets as they won’t go down well.
Instead, follow the accounts of companies you want to work for so you can see when they post opportunities. However, it’s important to bear in mind that some companies may have separate accounts where they promote roles e.g. EY has separate Twitter accounts for company news and career opportunities.
You could also follow accounts like @RateMyPlacement or @ProspectsJobs which post a wide range of job opportunities. We also recommend following accounts like @targetjobsUK which shares expert careers advice – this might come in handy when you apply for positions.
Embrace hashtags – searching for generic ones like #placements or #graduatejobs could work or you can go more specific by using ones like #financejobs or #languagejobs if you’re on the hunt for a particular type of role.
Do a keyword search
As well as following relevant accounts and using hashtags, you can also make use of the search tool on Twitter to tailor your job search a bit more. You’ll just need to spend some time experimenting with various combinations of keywords to see what comes up.
A good selection of keywords to have in your search could include job type (such as graduate or volunteer), job title, location and industry. So, if you’re after programming jobs in Birmingham, type in ‘Birmingham graduate job programmer’. You can also filter the results that come up by ‘Latest’ to make sure you’re looking at the most up-to-date tweets.
Do your research
Got an interview coming up? That’s amazing! You can use the company’s Twitter account to do some prep for your interview – depending on what they post, you may be able to glean lots of useful information from their account such as the company’s recent successes, their key developments or challenges the industry is facing. You can then go into your interview armed with all this background information, which is sure to impress the interviewer.
Keep your profile up-to-date
The work doesn’t stop once you’ve polished your profile and grown a network of relevant followers. You could miss out on opportunities if a potential employer heads to your profile with the intention of messaging you, but then they notice your last tweet was a napping dog GIF from 2018. They’ll probably think your account is no longer active so leave to contact someone else.
Try and post frequently if you can about relevant things (not just for the sake of it), make sure that your bio is always accurate and any links you include in it are still valid.