7 Questions with Darcy – A Career in Marketing

Guest BloggerAdvice, Final Year, First Year, Graduates, On Placement, Postgraduate, Second Year

Welcome to our brand new blog series, 7 Questions With! We’ll be interviewing recent Aston graduates and asking them all the same 7 questions about their careers. Today, we’re kicking off with Darcy, who graduated from Aston in 2019 with a Business and Politics degree, and now works in marketing.

Before we get into it, if you think you might be interested in a career in marketing, make sure you come along to the Business Fair on Tuesday 27th October, 10am-4pm. Find out more here.

Enjoy the interview!

What do you currently do for a living?
I am a Marketing Graduate at Johnson & Johnson (J&J), working on the UK’s number one Clear Skin brand, Clean & Clear.

What motivated you to work in marketing?
I’ve always been quite a creative person and Marketing allowed me to use my creativity and love for business to combine the two! My placement year at J&J confirmed that I really wanted to work in Marketing.

What does a typical day at work look like for you?
No day is the same! I tend to start the day replying to emails, before going into meetings which range from discussing new product development, briefing campaigns, planning activation with retailers and more. I work quite closely with the e-commerce team so spend a lot of time optimising content. At J&J, the culture is a huge factor, so we also have check-ins every couple of days to do something fun.

What do you enjoy about the work that you do?
I love that I have complete autonomy over my own brand. I have a huge say in what we do with the budget and my opinion is always listened to. Working on a young brand, I also get to do quite fun activations that involve influencers and events.

Can you describe the journey you went on to get to this point in your career?
From the age of 16 I have always had a part-time job, even throughout uni and I genuinely believe that helped employers see that I was hard-working. Alongside this, I also gained a few short internships by emailing companies and asking to work shadow – this gave me a breadth of experience.┬áMy placement was also instrumental to me in my career as it helped me understand what I wanted from a job and I grew confidence to ask for that.

Do you have any advice for students considering a career in marketing?
Get work experience! Even if it is a day work shadowing, or a coffee with someone in the industry, it all helps!

What is your ultimate career ambition?
At the moment, I’d love to stay within J&J and work my way up – but as Covid has taught us, you can’t always plan for everything!

Interview with Darcy Mead